Built-in AI SEO features help you rank on search.

If you're a small business owner, it's important you understand search engine optimisation.

While the Knifty platform takes care of a lot of this, here's a crash course in SEO for small businesses:

1. Use specific, descriptive, and targeted keywords or phrases in your website's content copy, specifically in the page titles, headings, and meta descriptions. This will help search engine crawlers understand what your website is about and improve your chances of ranking for relevant search queries.
2. Optimize your images by compressing them for faster load times and adding relevant alt tags. This will not only improve your website's performance but also help search engines understand your website's visual content.
3. Include internal and external links within your content to help build authority and improve user experience. Internal links within your website can help users navigate your site and find related content, while external links to high-quality sources can help establish your website as a credible source of information.
4. Use meta tags to provide search engines with more information about your content. Meta tags like title tags and meta descriptions can help search engines understand what your website is about and improve your chances of ranking for relevant search queries.
5. Regularly update and refresh your website content to keep it relevant and up-to-date. This will not only improve your website's search engine rankings but also keep users engaged and coming back for more.

Remember, SEO is an ongoing process and requires continuous effort to see results. By following these basic tips, you can improve your website's search engine rankings and drive more traffic to your business.

It’s important to note that we already optimise your site for SEO & performance so any changes may impact these default settings. To improve the SEO value of your Knifty website content, here are some tips to keep in mind:

1. Use specific, descriptive & targeted keywords or phrases in your sites content copy, specifically in the page titles, headings, and meta descriptions. We make this super easy for you, each module is like filling out a form and you can toggle modules to be hidden or displayed so that you can work on them in secret, pushing changes when you are ready. See our SEO guidelines below on content creation:

   If you want to find keywords, there are a number of free tools that you can use, but our best advice is to think about what people might be searching for. It's a good idea to be specific and relatively niche.

   Artificial intelligence is awesome, but you know your business best. If you want to write content yourself, go for it! Here are some examples, if you were a plumber. The best content for SEO value will be something like:

   • Title: Reliable Commercial Plumbing Services in central Lexington, Kentucky

   • Sub Titles: Providing planned and emergency plumbing integrations and maintenance to commercial clients, throughout the Lexington Area.

   • Body: We have established our reputation by providing prompt and efficient service that caters to our client's convenience while minimizing any interference to their business or premises. We are solely focused on resolving the issue at hand. Our commercial clients include:

     • Plumbing for Shops/Offices
     • Plumbing for Hotels & Restaurants
     • Plumbing for Bars, Pubs & Clubs
     • Plumbing for Estate Agents/Letting Agents
     • Plumbing for Landlords
     • Plumbing for Health Clinics/Dental Surgeries
     • Plumbing for Insurance Companies
     • Plumbing for Utility Companies
     • Plumbing for Schools and Daycare Facilities

   Fill out each area of the site, each individual module that is in view.

   🚧 Think; if you wanted this service or product, what would you search for? Ask a friend what they might search for?

2. Make sure your website content is high quality, informative, and engaging to your audience. This will encourage longer page visits and lower bounce rates, both of which can positively impact your SEO.

3. Optimize your images by compressing them for faster load times and adding relevant alt tags.

4. Include internal and external links within your content to help build authority and improve user experience.

5. Use meta tags to provide search engines with more information about your content.

6. Regularly update and refresh your website content to keep it relevant and up-to-date.